Post by amirmukaddas on Mar 12, 2024 9:00:35 GMT
Images are an important part of content marketing , however they can also create serious SEO problems. Our study found that 45% of sites have images with missing Alt tags , and that an additional 10% have broken internal images . Both aspects constitute a serious problem. Let's start with Alt tags. These are especially important when searching for images. Although search engines have become more refined, Alt tags provide them with a great help in understanding what the content of the image is. In other words, Alt tags provide textual descriptions of images , allowing search engines to categorize them. This is one of the reasons why the Alt tags of your images should contain the keyword phrases selected for your SEO activity. Alt tags are also useful for visually impaired users who use screen readers, as the readers use the information contained in Alt tags to describe images to web users. User experience is a particularly important factor for search engines, and images without Alt tags are unlikely to be considered a signal that a website offers valid content to users. They can generate a higher bounce rate and consequently be one of the causes of low search engine performance levels.
Broken images create the same problems as broken links, which will be explored in more detail later. Broken links are a kind of dead ends for users and search engines and can cause search engines to downgrade your site as they cause a bad user experience. 3. Title tag issues Search engines use title tags (page titles) to determine the content of pages. Title tags appear high in search results, which means Denmark Telegram Number Data they help web users decide whether or not to follow your link. Title tags are also one of the most important SEO elements on your page – properly optimized title tags can have a really positive impact on your ranking. At SEMrush, we've identified four major issues with title tags: ● 35 % of sites have duplicate title tags ● 15% of sites have excessively long title tags ● 8% of sites have problems due to missing title tags ● 4% of sites have title tags that are too short As stated above, Google's intent is always to provide one-of-a-kind content to users.
However, missing and duplicate title tags do not provide users or search engines with relevant information regarding the content of a page, nor do they communicate that the page in question is actually valid. The length of your title tag is important as it impacts the visibility of your site in search results. The latest studies highlight that , depending on the device used, Google can display 70-71 characters , therefore it is advisable to keep key information (including the chosen keyword phrase) within this character range. Most SEO tools allow you to identify duplicate, long, short or missing title tags. For more information, check out our recent guide on how to optimize title tags .
Broken images create the same problems as broken links, which will be explored in more detail later. Broken links are a kind of dead ends for users and search engines and can cause search engines to downgrade your site as they cause a bad user experience. 3. Title tag issues Search engines use title tags (page titles) to determine the content of pages. Title tags appear high in search results, which means Denmark Telegram Number Data they help web users decide whether or not to follow your link. Title tags are also one of the most important SEO elements on your page – properly optimized title tags can have a really positive impact on your ranking. At SEMrush, we've identified four major issues with title tags: ● 35 % of sites have duplicate title tags ● 15% of sites have excessively long title tags ● 8% of sites have problems due to missing title tags ● 4% of sites have title tags that are too short As stated above, Google's intent is always to provide one-of-a-kind content to users.
However, missing and duplicate title tags do not provide users or search engines with relevant information regarding the content of a page, nor do they communicate that the page in question is actually valid. The length of your title tag is important as it impacts the visibility of your site in search results. The latest studies highlight that , depending on the device used, Google can display 70-71 characters , therefore it is advisable to keep key information (including the chosen keyword phrase) within this character range. Most SEO tools allow you to identify duplicate, long, short or missing title tags. For more information, check out our recent guide on how to optimize title tags .